Paying Homage to Streetwear:
When we first launched Mercado Goods, our vision was clear: we wanted to be more than just another clothing brand. We coined the term "design brand" to emphasize our unique approach. Inspired by the way Steve Jobs revolutionized branding with Apple’s "Think Different" campaign, we focused on storytelling and the messages behind our designs, rather than just the products themselves.
Scrolling through our Instagram, you won't find a single post featuring a t-shirt against a blank background. Instead, you'll see vibrant narratives woven into each image and caption. This approach stems from a belief that when you shift the focus from the product to the story, people form a deeper connection. Steve Jobs proved this with Apple, where the "Think Different" campaign didn’t showcase a single product, yet it became one of the most iconic and successful campaigns ever. It built a loyal community that resonated with the values and vision of the brand.
In its early days, streetwear was exactly this—a movement rooted in community and storytelling. Brands like 'The Hundreds,' 'Supreme,' and 'Pyrex' didn’t gain their cult following by focusing on fabric quality or manufacturing techniques. People were drawn to these brands because they represented something they believed in, something they identified with. It was never just about the clothing; it was about what the clothing stood for.
Our founder, Gerardo Mercado, grew up immersed in this culture. He admired how these brands cultivated a sense of exclusivity and community. They produced limited quantities of their products, making each release a coveted event. If you managed to snag a piece, it felt like winning a lottery. This exclusivity not only increased the value of the product but also created a tight-knit community of supporters.
At Mercado Goods, we’ve embraced this philosophy wholeheartedly. We release limited edition collections, each telling its own unique story. Each drop is a one-time event, and once a collection sells out, it’s gone for good. This approach is our way of paying homage to the streetwear pioneers who came before us. It’s a nod to the values that made those brands legendary.
Our journey is about honoring the legacy of streetwear while carving out our own path. We are dedicated to creating more than just clothing; we’re crafting stories, building a community, and delivering experiences that resonate deeply with our audience. Every collection we release is a chapter in the ongoing story of Mercado Goods, and we invite you to be a part of it. Stay tuned, because each new drop is a chance to own a piece of our evolving narrative.
